Berleezy vs Sony's PlayStation; How Brands and Influencer's go Hand in Hand.

My all-time favorite product is Sony’s PlayStation. This is my favorite product due to me being a huge fan of video games. It’s one of my favorite hobbies. From story-based games such as “The Last of Us” and “Detroit: Become Human” to online games like “Fortnite” and “Grand Theft Auto: Online”, they place me into virtual worlds and allow me to temporarily disconnect from daily stressors of reality. PlayStation is owned by Sony and has put out 5 notable and high-grossing video game consoles internationally. PlayStation is without a doubt at the top of the video game market, outshining top performers such as “Nintendo” and Microsoft’s “X-Box”.

My favorite influencer is Berlin Edmond, better known by the name “Berleezy”. Berleezy is a high-earning Youtuber and influencer, grossing 1.87 million subscribers. He has two different YouTube channels, one named “Berleezy” which is filled with comedic content including cooking videos. His other and most popular channel is “iBerleezy”, which revolves around video game playthrough of all genres and filled with hilarious commentary. Berlin promotes many video game production companies, and creators by playing their popular and independent, and giving his honest opinion throughout the playthrough. HE also promotes mobile games before some of his videos

Berleezy and PlayStation have similar brands. They both are geared towards entertainment as both their brands revolve around it. Both also have target audiences of teens and young adults. Berleezy plays on Sony’s PlayStation product heavily while promoting certain videogames played on the console. Berleezy and PlayStation’s most notable part of their brand is video games. They have a similar goal of creating content that appeases to their audience while still providing quality content.

Of course, the main differences between both is that PlayStation is a company and Berleezy is an individual. Berleezy’s brand is different in how he is more flexible in his content. He has a large audience but it less strict with his language and the things he says. His channel is notable for him being authentically him and humorous. Sony’s PlayStation is a corporation and therefore must abide by a law of ethics to keep their wider audience and the general public happy. PlayStation’s public personal is friendly, chill, and professional. Berleezy’s persona is more funny, loud, but can sometimes take a serious tone for games that are more personal and require a lot of attention. In the end both respect the brand they have built and the audience they have.